RushCard is a prepaid debit card product created in 2003 to help lift millions of Americans up and out to a more financially secure and free future.
Direct Response Marketing
Originally available at bodegas across the tri-state region, RushCard was one of the first cards to offer Direct Deposit, money management tools to create budgets and track balances, as well as security features like Pause Protection.
Almost 15 years later, they continue to lead market share in the urban community with 700,000 active cardholders across the country, whose relationships are now managed entirely digitally from application to engagement.
1. High application abandon
2. Low activation rate
1. Regardless of income, net worth, station or status, consumers want to be affirmed.
2. The rise of smartphones has eliminated the inequalities in digital access by ethnicity.
Optimize the entire, digital customer journey with a mobile-first approach so at every touch point we remind consumers that we believe in them and inspire them to Make Moves with RushCard.
Shared Vision architected and activated a strategic and integrated marketing campaign designed to move consumers through the lifecycle from awareness to consideration to retention and advocacy.
Overhaul website and streamline the application process to remove friction points for users
MOBILE FIRST DESIGN
BETTER CONTENT, BETTER SEO
SMART UX & UI ENHANCEMENTS
Develop and deploy acquisition assets with targeted messages across online advertising, paid social campaigns, search and affiliate channels
CONSISTENT VISUAL IDENTITY
DIRECT RESPONSE FOCUS
Capture contact information to provide additional touch points and incentives to drive more conversions
Cultivate relationships through automated and campaign-based engagement streams via email, text and social to drive activation, usage and referral.
MOBILE FIRST DESIGN
UNIFIED & TARGETED MESSAGING
Borrow equity and leverage partnerships to offer exclusive, experience-based promotions directly tied to feature usage.
VIP Experience Programming